Corporate Strategy
Germany's number 1 in real estate
Leading platform regarding content, reach and brand trust
We match supply and demand, provide market information & data analyses and thus create transparency.
Leading product portfolio & tech infrastructure for interconnectivity
Unique three-sided marketplace for the best matchmaking
In recent years, we have invested around EUR 300 million and built the most comprehensive product portfolio that is AI-supported and data-driven.
Structurally attractive market environment
Significant growth potential
Structurally attractive market with high growth potential and a strong competitive advantage.
Long-term track record & future value growth
Focus on long-term growth and expansion of our business
We aim to further expand our position with profitable growth in every real estate market environment. Our focus is on monetisation, subscription growth and interconnectivity.
At the Capital Markets Day on 28 February 2024, the Scout24 Group presented its updated business and growth strategy with a focus on interconnectivity. Scout24 aims to achieve further growth by combining relevant property data with real estate listings. The aim is to connect market participants even more efficiently with each other and thus to develop Scout24 beyond a listings marketplace and into a networked, data-rich ecosystem. The updated strategy aims to provide all parties involved in real estate transaction with an optimal basis for decision-making by means of relevant content, data and digital solutions. By implementing this strategy, Scout24 is increasing its relevance and driving forward the long-term digitalisation of the real estate market in Germany.
Three-sided market place
The next logical step in the growth strategy is to interconnect all market participants.
Market participants
Agents
Agents
Agents will have access to a wide array of digital solutions to drive business in an increasingly complex and interconnected real estate market.
Homeowners
Homeowners
The homeowner hub, the central digital contact point for all homeowners' needs, is also being further developed.
Seekers
Seekers
For property seekers, Scout24 will introduce a innovated and improved search based on artificial intelligence.
"At our Capital Markets Day 2021 we presented our strategy of evolving Scout24 beyond a traditional marketplace. With ImmoScout24 we have built the most comprehensive data portal for real estate in Germany. Having executed well on the initial investment phase, we are now entering the next phase, which is about driving interconnectivity and matchmaking between all stakeholders. We will deliver growth by merging relevant object data with classifieds, effectively transforming Scout24 to the number one provider of real estate information and content. All professional and private users will benefit from interconnected products, personalised experiences and more business opportunities."
“ImmoScout24 is the leading platform for real estate in Germany, in content, audience and trust. We bring together supply and demand, provide market insights, data analytics and create market transparency in an increasingly complex market. We have invested around EUR 300 million in the past years to establish the most comprehensive product and tech portfolio for our customer groups to enable them to succeed in the market. AI is now a key part to take our products and data strategy to the next level. Our focus is now on building interconnected products for our customers and consumers to drive a more personalized user experience and take matchmaking to the next level.”
