Scout24 AG: ImmobilienScout24 acquires minority share in start-up Salz&Brot

DGAP-News: Scout24 AG / Key word(s): Investment

2015-12-21 / 11:00
The issuer is solely responsible for the content of this announcement.

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Scout24 AG: ImmobilienScout24 acquires minority share in start-up Salz&Brot

Berlin, December 21, 2015 - ImmobilienScout24, the leading European digital
real estate market place operated by Scout24 AG, acquires 15 percent of the
Düsseldorf start-up Salz&Brot (which translates to Salt&Bread). This
strategic partnership intends to expand ImmobilienScout24's reach among a
younger target audience, which is active on social media. Salz&Brot
operates a real estate portal for people looking for housing and relies
heavily on social media channels for communicating with clients. The
startup makes use of city pages on Facebook which are aimed primarily at
younger users.

 "We started the cooperation with Salz&Brot about a year ago and intend to
intensify it further through our newly acquired shares," says Christoph
Monnet, Vice President for Group Business Development at Scout24 AG.
"Salz&Brot is the perfect partner for us, both to increase our presence
among a young, well-networked target audience and to advance our
understanding of how marketing real estate in networks like Facebook works.
For our part, we are already integrating some of our vacancies at Salz&Brot
right now." There are plans for other ImmobilienScout24 services, such as
their moving services, to be integrated into Salz&Brot in the future.

At the end of 2014, Salz&Brot moved into ImmobilienScout24's Co-Working
Spaces at the start-up lab YOU IS NOW and received support from internal
mentors. Some of ImmobilienScout24's housing listings were integrated with
the Salz&Brot offerings to increase the start-up's reach in individual
markets and expand the number of available housing units. Salz&Brot's user
numbers increased dramatically after initial test runs were conducted in
February 2015 in selected real estate markets. For example, the monthly
website traffic from Hamburg jumped around 1,000 percent within a few
weeks, while user numbers from Munich soared by nearly 3,000 percent.
Importing the listings for other cities from ImmobilienScout24 also
resulted in an increase of more than 160 percent in the number of total
visits to Salz&Brot.

"ImmobilienScout24 is the best sparring partner for us with regard to our
business model and developing our growth strategy. Naturally, the shared
ownership benefits us directly with access to enormous expertise", comments
Tim Zimmermann, CEO of Salz&Brot Internet GmbH. "The close cooperation with
ImmobilienScout24 lets us make a much broader spectrum of housing available
to our users. We reach markets that we were unable to be active in before
because of a lack of listings. Naturally, this has benefited us directly
via a significant increase in traffic and more intensive utilization of our
services."

Both parties have agreed not to disclose any further details about the
contract or purchase price.


About Salz&Brot
Besides ImmobilienScout24, Salz&Brot cooperates with companies with
extensive real estate holdings, property management firms and housing
cooperatives. Both landlords and tenants benefit from the online portal.
Anyone looking for a tenant, a follow-up tenant, a sub-tenant or roommate
can post an apartment or house at Salz&Brot free of charge. Those who are
looking simply select the desired city and are presented with all relevant
listings at a single glance. Contacting a landlord merely requires that
they register with the site. Purchasing a premium pass gives the user
preferential access to new listings and additional features that facilitate
the search for their next dream home, such as immediate notification when
there are matching hits.A new Salz&Brot service appeals to the constantly
growing group of mobile users: potential tenants can have new listings sent
to their smartphones directly via Whatsapp. To access this service you only
have to register (for free) with a few clicks and off you go. The new
feature has recently been introduced in 25 major cities and university
towns: hallo.salzundbrot.com/whatsapp/. For additional information
about Salz&Brot, please visit salzundbrot.com.

About ImmobilienScout24
ImmobilienScout24 is Germany's leading online marketplace for private and
commercial real estate. The portal enables people to achieve their dream of
finding the perfect space efficiently and in a stress-free manner.
ImmobilienScout24 is very successful at bringing real estate providers,
property owners, potential tenants and buyers together. More than 12
million users visit the portal every month (unique visitors desktop/mobile;
according to comScore Media Metrix). ImmobilienScout24 achieves an aided
brand awareness of 96 percent within the relevant target group throughout
Germany. ImmobilienScout24 is part of the Scout24 Group, which operates the
leading digital marketplaces in the fields of real estate and automobiles
in Germany and selected European countries. You can find additional
information at www.immobilienscout24.de.

Press contact
Sonja May
Immobilien Scout GmbH 
Phone: +49 (0)30 / 24 301 - 1966 
E-mail: [email protected]
Subscribe to press releases as an RSS feed: 
www.immobilienscout24.de/news/rss-feed/pm
Press service on the website: www.immobilienscout24.de/presse


About Scout24
Scout24 operates leading digital advertising platforms in Germany and in
selected European countries. The core business under the umbrella brand
Scout24 encompasses the digital marketplaces ImmobilienScout24 (real
estate) and AutoScout24 (cars). ImmobilienScout24 is the leading digital
platform for real estate advertising in Germany with regard to the number
of user visits, dwell time as well as the number of customers and ads.
AutoScout24 is a leading European digital platform for car advertising in
terms of the monthly number of unique visitors and advertisements.
Scout24's digital marketplaces permit people to realize their dream of the
perfect private/commercial property or car simply, efficiently and
smoothly. Additional information is available at www.scout24.com.

Press contact
Marie Fabiunke
Head of Corporate Communications & PR
Phone: +49 30 243 01 1427
E-mail: [email protected]

Investor Relations contact
Britta Schmidt
Vice President Investor Relations & Treasury
Phone: +49 89 44456 3278
E-mail: [email protected]

Disclaimer:

This document has been issued by Scout24 AG (the "Company" and, together
with its direct and indirect subsidiaries, the "Group")) and does not
constitute or form part of and should not be construed as any offer or
invitation to sell or issue, or any solicitation of any offer to purchase
or subscribe for, any securities of the Company, nor shall any part of it
nor the fact of its distribution form part of or be relied on in connection
with any contract or investment decision, nor does it constitute a
recommendation regarding the securities of the Company or any present or
future member of the Group.

All information contained herein has been carefully prepared. However, no
reliance may be placed for any purposes whatsoever on the information
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any of its directors, officers or employees or any other person as to the
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The information contained in this press release is subject to amendment,
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could adversely affect the outcome and financial effects of the plans and
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past trends or activities should not be taken as a representation that such
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result of new information, future events or otherwise. You should not place
undue reliance on forward-looking statements, which speak only as of the
date of this document.

This document is not an offer of securities for sale in the United States
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decisions.


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2015-12-21 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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   Language:    English                                                     
   Company:     Scout24 AG                                                  
                Dingolfinger Str. 1 - 15                                    
                81673 Munich                                                
                Germany                                                     
   Phone:       +49 89 44456 - 0                                            
   Fax:         +49 89 44456 - 3000                                         
   E-mail:      [email protected]                                              
   Internet:    www.scout24.com                                             
   ISIN:        DE000A12DM80                                                
   WKN:         A12DM8                                                      
   Indices:     SDAX                                                        
   Listed:      Regulated Market in Frankfurt (Prime Standard); Regulated   
                Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover,  
                Munich, Stuttgart, Tradegate Exchange                       


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